In the ever-evolving landscape of healthcare, the shift from traditional fee-for-service models to value-based care is gaining momentum. Rob Cohen, CEO at Livara Health, emphasizes the importance of this transition, stating, “The goal of improving outcomes, making patients healthier, and getting paid to keep patients healthy rather than treat them when they’re sick is the right goal and has had positive impact.”
In our latest episode of Healthcare Disruptors, Rob discusses how Livara Health is pioneering innovative care models in the musculoskeletal (MSK) space, leveraging technology to enhance patient engagement and streamline healthcare delivery.
The Transformative Potential of Value-Based Care
Rob explains how this model not only focuses on improving patient outcomes but also aims to reduce unnecessary surgeries and healthcare costs. “If you really want to make the shift, then you’ve got to make it less lucrative to do procedures and more lucrative to not do procedures,” he points out.
By aligning incentives between payers and providers, Livara Health is creating a system where both parties work together to ensure patients receive the appropriate care. This collaborative approach is essential for fostering a healthcare environment that prioritizes patient well-being over volume-based metrics.
The Critical Role of Technology in Enhancing Patient Engagement
Rob highlights how Livara Health utilizes virtual platforms and AI-driven analytics to connect patients with specialists, ensuring timely and effective care. “We can immediately do some risk stratification based on what we know about them and some information that the patient provides to us,” he says, describing the process of care.
This technology-driven approach not only streamlines the referral process but also empowers patients to take an active role in their healthcare journey. By providing immediate access to consultations and personalized care plans, Livara Health is redefining the patient experience in the MSK space.
The Challenges of Navigating State-by-State Licensing Laws
Particularly for telehealth and virtual care providers, navigating licensing laws that differ on a state-by-state basis is challenging. Rob notes that these regulations can create significant barriers to delivering care efficiently. “It’s expensive and it’s arduous to ensure that we have the proper licenses for each state.”
By advocating for more cohesive regulations, Rob believes that the healthcare industry can unlock the full potential of virtual care, making it easier for patients to access the services they need. This is particularly important as the demand for telehealth continues to grow, and patients seek convenient solutions for managing their health.
Conclusion
Rob Cohen’s insights into value-based care, technology’s role in patient engagement, and the challenges of telehealth regulations provide a comprehensive look at the future of healthcare. By focusing on these key areas, Livara Health is not only improving patient outcomes but also paving the way for a more efficient and effective healthcare system. As we continue to navigate the complexities of healthcare, it’s clear that innovative approaches like those championed by Rob and his team will be essential in driving meaningful change.
